Work Experience and Education

Norman, Oklahoma

Marketing Manager

2015 – Present

Arcosa Specialty Materials is a mining and manufacturing company. Basically they take big rocks, crush them down into small rocks, then do some amazing stuff with the small rocks. Whether it’s as a dough conditioner, brewers aid, cement, plaster, resin extender, soil amendment, or a good old gravel road, you’d be surprised what this company can do! That’s why I love them and why I’m never leaving.

Norman, Oklahoma

Marketing Manager

2014

Nextep provides outsourced HR solutions for small and medium sized businesses. Responsible for sales support and B2B demand generation. Managed the media and marketing budget. Includes all branding, messaging and marketing communication of Nextep solutions, products and services. Specific activities included salesforce.com, targeted direct mail, email, SEO/SEM, and collateral developed for sales support. Selected and implemented an automated marketing solution, which resulted in an immediate lift in the conversion rate.

Oklahoma City, Oklahoma

Sr. Marketing Manager

2011 – 2014

Advanced Academics creates and distributes online curriculum to middle and high school students. Responsible for B2C & B2B demand generation for online education platform. Managed a $4MM media and marketing budget. Includes all branding, messaging and marketing communication of Advanced Academics solutions, products and services. Specific activities included salesforce.com, targeted direct mail, email, SEO/SEM, trade shows, and collateral developed for sales support. Also responsible for the selection and implementation of an automated marketing solution (Eloqua), resulting in increased enrollments.

Cincinnati, Ohio
Sr. Director, Marketing
2007 – 2010
Harte-Hanks is the 7th largest direct marketing agency. Responsible for B2B demand generation for Technology, Retail, Financial Services and Consumer Brands divisions. Specific activities included targeted direct mail, mailed promotions, email, microsites, trade shows, webinars and collateral developed for sales support. Also responsible for branding, messaging and marketing communication of Harte-Hanks solution products and services.

Omaha, Nebraska
Marketing & Research Manager
2003 – 2006
Cox Media is the media division of Cox Communications, the 3rd largest cable and telecom provider nationwide. Managed Marketing, Research and Commercial Production Departments (12 direct reports). Responsible for all branding, messaging and marketing communication of Cox Media products, promotions and programs.

North Sioux City, South Dakota
Marketing Manager
1995 – 2003
Gateway Computers is a computer OEM with worldwide distribution. Held a variety of Marketing Manager & Product Management positions involving multiple marketing disciplines including but not limited to brand management, marketing communications, metrics & measurement and business development.

Sioux City, Iowa
Marketing & Communications Specialist
1987 – 1995
MidAmerican Energy is a gas and electric utility with generation and distribution throughout the upper Midwest. Responsibilities included gas & electric marketing, corporate communications, brand management, media management public relations, shareholder services and meeting support. Primary media liaison for corporate outreach and crisis communications.

Sioux City, Iowa
Bachelor of Arts
Major: Mass Communication

Vermillion, South Dakota
Masters of Arts
Major: Inter-disciplinary Studies (Marketing/Advertising)