Jim
Madsen
Copyright 2011
An accomplished marketing executive with 20+ years in marketing, communications and advertising. Experienced with both B2B and B2C campaigns and strategies. Strong background in brand management, experience with personnel management and implementation of strategies and tactical marketing plans.
Marketing & Communications Executive
Executive Summary
Strategy & Planning
As senior marketing team member, created strategic roadmap for sales and marketing in multiple industry segments. Past campaigns generated $16MM in sales and $53MM in open opportunities. Also lead management team planning efforts to identify new objectives, market opportunities and goals. As a result, increased overall annual revenue by 64% from 2003 to 2006. (Click Here for more marketing highlights.)
Who I’ve Worked For:
Company Profiles
For specific work history details, CLICK HERE
Select Marketing Highlights
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Leo Burnett
Portfolio
Created strategy and messaging analysis for Cox Media products and external clients.
Trained several other Cox Media markets on brand development, strategy and planning.
Successfully managed the on-
Brand Management
Product Marketing
Created and implemented marketing strategy and communications plan for several products
and services launched regionally or nationally. Increased revenue of one specific
product by 400% from July, 2003 to May, 2006. Marketing communication included direct
mail, print, television, events and development of website & portal. Successfully
managed cross-
Here you’ll find samples of my marketing communications work that highlight everything from simple postcards and brochures up to :30 second national TV commercials. (Click Here for a complete list of portfolio samples)
Proudly affiliated with the following groups and associations:
Product
Marketing
