Jim

Madsen

An accomplished marketing executive with 20+ years in marketing communications, brand management and advertising. Experienced with both B2B and B2C end-to-end campaigns and strategies. Strong background in marketing research, experience with personnel management and creation of strategies and tactical marketing plans. Specific industry experience in gas & electric utilities, manufacturing, telecom and marketing services.

Marketing & Communications Executive

Executive Summary

Cox Media is the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country.

"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."

Leo Burnett

 

Portfolio

Areas of Expertise

- Brand Management

- Marketing Communications

- Marketing Research

- Strategic Marketing Planning

- Social Media Marketing

- Corporate Communications

- Integrated Communications  

- Advertising

- Metrics and Measurement

- Agency Management

- Marketing Automation

- Project Management   

Specific Expertise in the following areas:

Here you’ll find a sample of my work which includes a variety of marketing communications which includes everything from simple postcards and brochures up to :30 second national TV commercials. (Click Here for a complete list of portfolio samples)

Gateway Computers became a well-known brand in 1991 when it started shipping its computer hardware in cow-spotted boxes.

MidAmerican Energy Company's service area includes almost two-thirds of Iowa, as well as portions of Illinois, South Dakota, and Nebraska.

Advanced Academics creates and distributes online curriculum to middle and high school students.

Harte-Hanks is a worldwide direct and targeted marketing company that provides insight-driven direct multichannel marketing solutions.