Jim
Madsen
Copyright 2010
Advanced Academics, Inc. (DeVry, Inc.)
Oklahoma City, Oklahoma – 2011- Present
Oklahoma City, Oklahoma – 2011-
Sr. Manager, Marketing
Advanced Academics creates and distributes online curriculum to middle and high school students. Responsible for B2C & B2B demand generation for online education platform. Managed a $4MM media and marketing budget. Includes all branding, messaging and marketing communication of Advanced Academics solutions, products and services. Specific activities included targeted direct mail, email, SEO/SEM, trade shows, and collateral developed for sales support. Also responsible for the selection and implementation of an automated marketing solution, which resulted in an immediate lift in the conversion rate.
HARTE-
Cincinnati, Ohio – 2007-
Sr. Director, Marketing
Harte-Hanks is the 7th largest direct marketing agency. Responsible for B2B demand generation for Technology, Retail, Financial Services and Consumer Brands divisions. Specific activities included targeted direct mail, mailed promotions, email, microsites, trade shows, webinars and collateral developed for sales support. Also responsible for branding, messaging and marketing communication of Harte-Hanks solution products and services.
COX COMMUNICATIONS / COX MEDIA
Omaha, Nebraska – 2003 – 2006
Marketing & Research Manager
Cox Media is the media division of Cox Communications, the 3rd largest cable and telecom provider nationwide. Managed Marketing, Research and Commercial Production Departments (12 direct reports). Responsible for all branding, messaging and marketing communication of Cox Media products, promotions and programs.
GATEWAY COMPUTERS
North Sioux City, South Dakota –1995 – 2003
Marketing Manager (Various Departments)
Gateway Computers is a computer OEM with worldwide distribution. Held a variety of Marketing Manager & Product Management positions involving multiple marketing disciplines including but not limited to brand management, marketing communications, metrics & measurement and business development.
MIDAMERICAN ENERGY,
Sioux City, Iowa – 1987 – 1995
Marketing & Communications
MidAmerican Energy is a gas and electric utility with generation and distribution throughout the upper Midwest. Responsibilities included gas & electric marketing, corporate communications, brand management, media management public relations, shareholder services and meeting support. Primary media liaison for corporate outreach and crisis communications.
MidAmerican Energy is a gas and electric utility with generation and distribution throughout the upper Midwest. Responsibilities included gas & electric marketing, corporate communications, brand management, media management public relations, shareholder services and meeting support. Primary media liaison for corporate outreach and crisis communications.
SOUTH DAKOTA PUBLIC TV
Vermillion, South Dakota – 1985 – 1987
Vermillion, South Dakota – 1985 – 1987
Public Affairs/Instructional Television Producer
Public Affairs/Instructional Television Producer
South Dakota Public TV is the statewide public TV network - Responsible for strategy, messaging, content and production of live and pre-recorded on-air programming, specifically 30 & 60 minute programming.
South Dakota Public TV is the statewide public TV network -
Briar Cliff University - Sioux City, Iowa
Bachelor of Arts
Major: Mass Communication
Major: Mass Communication
University of South Dakota -
Master of Arts
Major: Mass Communication/Advertising
Major: Mass Communication/Advertising
Work History
Education
