Jim

Madsen

Contrary to popular belief as proclaimed in the Dilbert cartoon above, Social Media is much more than Facebook and Twitter! Here are a few examples of campaigns integrating social media.

Facebook Page

This is used as part of every campaign as an extension of direct mail, email and outbound calling. Events like webinars are always promoted here, as well as special offers like white paper downloads. It also serves as a great sounding board for prospects and customers alike.

Harte-Hanks Twitter Page

Like Facebook, Twitter is used to augment every campaign, with the added benefit of the viral nature of Twitter via re-tweeting. This is especially true at events and presentations using hash-tags to build awareness and develop an ongoing dialog.

Mobile Alerts / Text Messaging

At the DMA event in both 2009 and 2010 mobile alerts played a major role in both driving booth traffic as well as attendance to sessions where company speakers were presenting. Alerts were fun and promoted booth premiums: “Wow - wouldn’t a nice cold bottle of water feel good right now? Stop by booth 1210 and ask about a free multichannel assessment while you’re here.”

Foursquare

DMA 2010 was the first time “Foursquare” was used. A free gift (Starbucks $5 gift card) was included as part of the promotion. Not only did the promotion drive traffic to the booth, it also generated discussions by booth visitors not involved in the promotion and provided an opportunity to talk about the full suite of social media solutions.

Social Media Marketing