Jim

Madsen

It’s one thing to say that you can do this or that...it’s a whole different thing to actually prove it. The materials I’ve created are as diverse as my background and work history.

If you’re curious if I’ve had experience in
other areas of marketing, just ask me!

Portfolio - Multimedia Samples

Print/Collateral Development

At the heart of any sales transaction is information. Information that helps get a product or solution into the consideration set and to justify a purchasing decision. Printed material helps to deliver a message 24 hours a day. Samples include everything from simple one-page sales sheets up to 60 page booklets.

Direct Mail Campaigns

Email Campaigns

Social Media Marketing

The person that said direct mail is dead hasn’t seen the campaigns I’ve launched recently. Direct mail offers many possibilities to catch the attention of the customer or prospect, and is only limited by your creativity or postal regulations. Campaigns have ranged from postcards up to multiwave boxed premiums.

Email continues to be one of the most effective ways to contact customers and prospects about events, special offers and loyalty programs. While the amount of mail is up considerably year over year, if the offer is relevant and timely - open rates continue to remain high. Past experience includes webinar & event invitations, special offers and collateral downloads.

Social media includes all the various online technology tools integrated together, not as stand alone media. Optimally, social media will include audio, video, images, podcasts, and other multimedia communications. I have created mobile marketing messaging, tweets and facebook events. I have even worked with Fourquare. Don’t know what it is? Then just ask.

Event Marketing

Event Marketing includes everything from small internal meetings up to show presence at an international marketing conference. My team has recreated the bridge of the Starship Enterprise from the TV series “Star Trek”, Used the movie theme “Back To The Future” for a company meeting attended by 10,000 employees (complete with a modified a DeLorean to look like the time traveling car) or a number of different memorable gatherings tying the perfect theme with the perfect message.

National TV

TV was and continues to be an effective media for reaching and influencing mass audiences. It’s all about the right message and the right time to the right people. Video continues to grow and evolve as it finds a home online, thereby increasing it’s effectiveness and lengthening it’s shelf life. And when video goes viral? Forget about it.

I have samples of everything listed below. However due to copyright protection, I can’t display them publicly. However I would be happy to share them with you by email. Just let me know. Thanks!