Jim

Madsen

Direct Marketing Association Annual Convention, October, 2010

Location: Moscone Convention Center, San Francisco, California, 4 days/3 nights

Attendees: 16,000 marketing professionals worldwide.

Strategy: “Go big or go home” was our approach to this year’s event. The comany has exhibited at this industry leading conference for decades.

However this year, because of increasingly intense competition, we decided to step up our typical presence at the show with a brand new booth, a reception at a premiere winery and the launch of a new solution.

We branded everything from booth panels to USB drives to water bottle labels with our new solution. We made sure everywhere you looked you saw our multichannel solution.

Event Marketing

DMA Client Reception – Wine Country Brought to the City

Taking full advantage of the San Francisco venue but knowing we could not travel to an actual winery, we selected the nearby “Press Club” to host our customers. We hired a local sommelier for on-site wine tasting, and sent guests home with two Harte-Hanks branded stem less wine glasses.

At the reception we used custom-made coasters that continued to promote the multichannel solution. More than 70 top customers and prospects joined us for the event.