Jim

Madsen

DMA 2010 Reception Invitation (B2B)

The DMA (Direct Marketing Association) is the largest annual gathering of direct marketing companies, vendors and clients. It’s also an opportunity to have meaningful face-to-face conversations with customer and prospects. Creating a desirable event in a trendy location is only half the battle. Getting people to show up is the other half.

This email captured the essence of the event and helped exceed the prior year’s attendance. As a result there were LOTS of opportunities to have meaningful conversations!

Postology Report (B2B)

As mentioned earlier, one of the core strategies is to continually position Harte-Hanks as a thought leader. With that in mind, what do you do when you have a subject matter expert who’s willing to share his opinion on a regular basis? Create a newsletter, of course.

The Postology Report is the musings about postal policy by a Harte-Hanks employee who is also a postal industry leader. After what is sometimes extensive rewriting, the final result is an email newsletter with direct links to the full version of the story online.

Promotional Email (B2B)

Whether it’s to promote a webinar or a white paper download, email is a key element of any marketing communications strategy. This particular example is tied to another successful element of demand generation – the webinar.

Webinars offer the ability to provide a deep dive into a particular topic or cover a variety of subjects, and email is an important vehicle to build awareness about a topic and drive registrations. This example is one of a variety different used for the promotion of webinar events.

Email Campaigns