Direct Mail Campaigns

We Found Your Wallet (B2B)

In an attempt to increase the open rates of our direct mail campaigns, we created a personalized campaign that even featured a handwritten message on the envelope claiming “We found your wallet!” Once opened, the wallet featured personalized literature inside with a personalized direct mail message.

Was it successful? Several people mentioned that it was the only reason that they agreed to an appointment.

Dimensional Direct Mail (B2B)

Sometimes you need more than a standard postcard or letter to make your point, and nothing works better than “the mystery box”. I have used a variety of premiums as part of several different campaigns, with each premium tying back to the key message. Premiums have included wooden puzzles, mint tins in the shape of cell phones and squeezable mail boxes.

Best of all is that they work. They are memorable and provide for an easy touch point when sales is following up with the prospect.

Customer Loyalty (B2B)

The old ad campaign states that “Nothing says I Love You like candy”…and nothing says We Love Our Customers like a candy jar FULL of candy. Sales provided a list of names within their key accounts. At the beginning of the program customers received a full candy jar with the Harte-Hanks logo. Every quarter a new shipment of candy arrives with a supporting message, which gives sales advisors another opportunity to follow-up with customers.

Postcards (B2B)

Perhaps the easiest way to get your message across, especially in a wave campaign, is to use a post card. Think of it as a “drive- by” message with a specific call to action message or customized offer. It’s a cost effective way to augment an integrated campaign with another layer of messaging or reach contacts that only have address information but no email.

Solutions Guide Self-Mailer (B2C)

The PC industry has evolved into a commodity with razor thin margins. However, a company could make up quite a bit of ground by promoting and selling peripherals, which had considerable more margin.

This folded self-mailer went out regularly to our past and current customers. It’s a great way to get current customers to consider adding onto their existing system and enhancing their PC ownership experience.