Jim

Madsen

Copyright 2010

Capabilities Brochure (B2B)

“So…what do you do?” is usually never an easy question for anyone at your company to answer. The reason is that there are so many services and solutions offered to neatly sum it up in one pat response. To resolve this problem, I created a one-stop-shop brochure that neatly and completely communicated the breadth and depth of all the services in one handy little package.

Mailing Services Brochure (B2B)

Mailing services are usually one more the more complex service offerings due to the fact that putting a direct mail piece into the mail stream is not just licking a stamp and dropping it in the box, it involves data hygiene, lettershop, commingling, logistics and much more. This sales piece

details the mailing related services suite in a format and flow that’s easy to follow and digest.

Data Insights White Paper (B2B)

Positioning your company as a “thought leader” has always been a core strategy. One of the vehicles to accomplish this is the use of white papers which feature the companies strategists and subject matter experts. If done right, the end result is an excellent example of how to identify a service offering that needs promotion and then used a white paper to position the message.

Print/Collateral Development